Are you a binge marketer?

A binge marketer?

You know the type; busy then quiet, boom then bust. When it goes quiet panic sets in and a binge marketing campaign gets launched; then it gets busy again and no one can cope.

We see this all to often, sometimes it goes launch a campaign - nothing happens - launch another campaign - nothing happens - then another... Suddenly the first campaign generates a whole buch of enquiries then campaign two kicks in and the business is swamped.

There is another way.

Marketing Turbo sets out a system where you plan your activity, measure results and refine the techniques to avoid the boom and bust cycle that is all too familiar.

Of course there are always those that love the adrenalin rush and the drama of the boom and bust cycle, can't do much for you if you are that way inclined.

Step 1. The basics (free) click for your free copy

Here you will learn about the “5 p’s; product, price, promotion, place and position.

Step 2. The market

What is your market, where is it, who is it, who is the competition? Defining this is vital to success.

Step 3. Positioning and brand

Using the knowledge gained in step 1 & 2 you will start to define the position and brand of your product or service

Step 4. Plan (part one)

Here you will start to develop a marketing plan, don’t worry a marketing turbo plan is designed to be short, no 200 page pile of rubbish here!

Step 5. Communication

How will you reach your target market, advertising, P.R. direct mail? You will access downloadable template direct mail letters and Press Releases written by professionals to sell products.

Step 6. Budget

Keep control of what you spend and build in return on investment calculations into what you do. Negotiation techniques to ensure you get the best rates.

Step 7 Plan (part 2)

By completing steps 5 & 6 you will be able to complete your marketing plan, again don’t worry, it does not involve pages and pages of waffling writing.

Step 8. Do it!

Put the plan into action, amazing how many big companies spend a fortune on expensive advisors and do nothing with the information they have paid for!

 

Step 9. Measure.

If you can’t measure the results of what you do, don’t do it, we will show you how you put in measurement mechanisms to ensure what you are doing is providing value for money.

So let’s get going…

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Easy to follow step by step guide

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Designed and written by experts

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Marketing Turbo, the cost effective, comprehensive marketing guide for small business