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Here you will learn about the “5 p’s; product, price, promotion, place and position. |
Step 2. The market
What is your market, where is it, who is it, who is the competition? Defining this is vital to success.
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Step 3. Positioning and brand
Using the knowledge gained in step 1 & 2 you will start to define the position and brand of your product or service
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Step 4. Plan (part one)
Here you will start to develop a marketing plan, don’t worry a marketing turbo plan is designed to be short, no 200 page pile of rubbish here!
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Step 5. Communication
How will you reach your target market, advertising, P.R. direct mail? You will access downloadable template direct mail letters and Press Releases written by professionals to sell products.
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Step 6. Budget
Keep control of what you spend and build in return on investment calculations into what you do. Negotiation techniques to ensure you get the best rates.
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Step 7 Plan (part 2)
By completing steps 5 & 6 you will be able to complete your marketing plan, again don’t worry, it does not involve pages and pages of waffling writing.
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Step 8. Do it!
Put the plan into action, amazing how many big companies spend a fortune on expensive advisors and do nothing with the information they have paid for!
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Step 9. Measure.
If you can’t measure the results of what you do, don’t do it, we will show you how you put in measurement mechanisms to ensure what you are doing is providing value for money.
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